The Link Wheel Workbook

Following are small quickies you should DIY for cheap and quick SEO of your site.

Choose good keywords
Time spent researching and selecting the best keywords will be time well spent. Get this step right and you will reap the rewards further down the line. However, if you fail at this stage your future efforts could be in vain. To help you achieve the most effective keywords take a look at these keyword research tools.

Always use the title tag
The title tag is one of the most important tags when it comes to search engine optimisation. Write a unique title tag for each page on your web site. The title tag should accurately reflect the page content, should make sense to visitors and should also include your keywords or phrases, ideally at the beginning of the tag.

Write a good Meta Description tag
While the Meta Description tag will not improve your search engine ranking, this text is often displayed in the search engine results. A good description can dramatically improve the chances of a visitor choosing your link rather than your competitors.

Use your keywords in appropriate places
Your keywords should be placed in your title tag, in header tags, in link text, and in your alt tags where appropriate. Ensure that your keywords and related terms also appear within the content of your web page – particularly near the beginning and end of the page.

Address structural issues
Make sure your site is easy to use by providing a consistent navigation scheme. Use text links rather than images and provide a site map where appropriate. Avoid using frames or Flash and take steps to resolve possible problems with dynamically generated pages.

Validate your HTML
By validating your code your site will be compliant with the latest web standards as recommended by the W3C. Standards compliant websites are more accessible to visitors and search engines alike. By adopting web standards and validating your code you will be adopting best practice and laying the foundations for a search engine friendly website. Visit the W3C website for more information about web standards and test your pages using their HTML Validator.

Check your links
Broken links will cause problems for visitors and search engines. If a search engine cannot access a page on your site, it could easily be removed from the index. Make sure your links are working by using a free link checker like this one at dead-links.com.

Submit your sites to the best directories
Make sure you submit your site to the best web directories such as DMOZ, Exact Seek, Buzzle and others. Check the Google Page Rank to ensure that the directory you are submitting to is in good standing with the search engines. Do not use automatic submission software.

Develop a good link building strategy
A good link building strategy takes time to implement and needs to be ongoing. Start by submitting your site to the best directories. Write articles and press releases about your company, products and services and submit these to the relevant directories. Allow other people to publish your articles for free on their websites in return for a one-way link to your site. Request links from authoritative sites in your field or in a related field who already rank highly for your keywords. Use reciprocal linking in moderation and be careful which sites you link to.

Monitor and improve
You will need to monitor the results of your search engine optimisation efforts to ensure that you site is doing well. Use a good web stats analysis package and a search engine reporting tool so you can see how you are doing over time. Try to continually improve your results and take action if you notice your rankings are slipping.

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Keyword Density means the number of times a keyword exists in a webpage compared to the total number of words in that webpage. From the SEO perspective, keyword density determines whether a webpage is related to a particular keyword or not.

Once you have conducted a proper keyword research and narrowed down your keyword list to those keywords that have strong relevance to your website, high search volume, and relatively less competition, the next step would be to find out what would be the best keyword density before placing text on your webpage.

The concept of an ideal keyword density is debatable and has led to an extensive discussion among SEO experts and webmasters on what the recommended density should be to achieve a good search engine ranking. There is no fixed keyword density percentage that needs to be maintained for a webpage; however, you must make sure that your website keyword density is neither too low (which will not bring in optimal gain) nor too high (which will be considered as spamming and can lead to you site getting penalized).

Maintaining an ideal keyword density will help search engines to use the information to understand a website’s theme and decide which keywords the site is related to. It will also help you get a higher search engine ranking. However, when trying to achieve this, it is important to avoid overloading your webpage with too many of these keywords because search engines consider this practice as keyword stuffing and this can lead to your site getting banned.

Finding Out The Best Keyword Density
There are several tools available online that help SEO’s and webmasters attain an ideal keyword density for a set of keywords. All you have to do is enter your URL in them and these tools will analyze the webpage and check the density of your keywords and keyword phrases contained in your text. Usually these tools indicate the number of times a keyword appears in the content on your webpage and also the percentage.

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Article Submission is an ethical SEO strategy that is generally used to promote a website and also gain a steady flow of quality one way links. It is a powerful technique which involves submitting articles in various article directories to gain quick results. When such articles containing unique content are distributed across the web, they can be viewed by a larger audience. This helps the website gain greater publicity, popularity, and traffic.

How Article Submission Works?

The first step in this process is to write unique and content rich articles. This can either be done by you or by writers hired to write articles for you. Once your article is ready, it should be posted in the article directories. This can be done in two ways:

* Using article submission software – here you will have to buy the article submission software in which you can load all your articles and submit them. The software will automatically submit your articles in the article directories.

* Hiring professionals for article submission – you can hire professionals who can submit articles for you and save your time that would be spent in doing it yourself

How Does Article Submission Help?

* First, it helps you to get quality one way backlinks which helps in increasing your page rank.
* It brings more targeted traffic to your website, since people clicking on the links in any of your articles are prospective customers already.
* Article submission helps you gain more credibility in terms of the information provided through your articles. This is because your articles indicate to readers the knowledge that you possess about the topic being discussed.
* Article submission is also a very successful marketing strategy for a website as it provides immediate and effective results.
* Links that are generated from such content rich pages are always preferred by search engines.
* On continuously submitting articles to article directories, it will get a continuous flow of links to your site and this is something that search engines love.

How Should Your Articles Be?

You must ensure that your articles are unique, SEO friendly, and credible. You must try using the best of your keywords more often in your articles as it will make it more keyword rich. Additionally, make sure that your articles do not contain duplicate content and are exclusive, since search engines usually filter out articles or sites that contain duplicate content. Also, it would be a good idea to create several articles over a period of time and keep submitting them to article directories instead on writing only one article and submitting it to a lot of directories. It is also important to know that regardless of the articles you submit online, if their content is not trustworthy, they will not be of any help. Therefore, you must write articles which contain valuable information so that users will be enticed to click on your link which in turn will drive traffic to your website.

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Blog commenting today is another interesting process in SEO that helps in attracting people to a website. By blog commenting we mean leaving behind keyword rich comments on others blogging websites. This technique is used by many bloggers to attract users to their website or entice them to click on links pointing to their website. Usually, if you leave comments on others blogs that are related or relevant to yours, you stand a higher chance of driving more traffic to your website.

There are two ways of finding relevant blogs with whom you can exchange links. The first way is to conduct a blog search by submitting an article and then doing a search for your article to know who else is blogging on it. The second option is to perform a search on Google to find the right blogs.

If you decide on leaving blog comments to boost your SEO efforts, it is important to pick blogs that contain keyword rich and quality content that is similar to yours and also those that are not overloaded with too many comments. Posting comments on blogs that already have too many comments may not be very helpful as the blogger may or may not link back to you as you would hardly be noticed.

However, in order to get the bloggers attention to your comment or posting, you can ask thought provoking yet relevant questions on the subject in the blog. This will help you attract the attention of people towards the link pointing to your site and at the same time will catch the blog owner’s attention as well. This can lead to the owner also engaging in exchanging comments with you.

Blog commenting will be mutually beneficial to you as well as the blog site owner since there would be an exchange of words containing keywords and phrases that are generally searched by users. Besides, search engines also love keyword rich and fresh content.

The main advantage of blog commenting is that it does not cost you anything to post your comments on blogs and also it acts as a word of mouth publicity for you and establishes your credibility.

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So you want to SEO your website. You and thousands of others. There is no magic potion or tricks to SEO. I hate to bore you but SEO is just math. If you know how Google does their math to rank websites then guess what? Your on your way to the first Google search results page and an increase in sales big time.

I found a few websites that are extremely helpful to the internet marketer and website owner. If you are having a problem with your website not showing up in Google search for your products, then you might as well not even have a website.

Does your website get minimal traffic and you don’t know why? There are a lot of questions on this subject, but I am not here to answer them. I will refer you to the experts and the best online sources where I learned my SEO skills.

I will also be telling you about how I increased traffic to my website by taking a couple of online Google Adwords and Article Marketing classes.

You can take a Google Adwords Class or a Article Marketing class online in one evening for the condensed version of the course.

I don’t want to overwhelm you so I will give you three things that will improve your knowledge on this subject beyond belief. Later on when I update this article I will be offer more info on improving your ranking on Google.

The top things I recommend you do first is to help your ranking:

Take the Article Marketing Course & Adwords Pro at WA by clicking here. Watch this SEO Video Stop back by the website and leave your feedback and let us know what you thought. If you found this article helpful please say so to let others know.

Bookmark this article now. It will be updated often.

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I wish you luck and hope you stop back by for updates and to leave your feedback.

Thanks

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One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.

However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!

Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.

This article will describe the points that you need to keep in mind while writing your article:

Choosing the Right Headline:
It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.

Preferred Word Count:
A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.

Preferred Software:
The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.

Resource Box:
This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).

Editing the Master Piece:
Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.

Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.

Strategies for building the traffic through the article

This involves submitting your article to the top page rank article submission directories that will publish your article on their website. Create a blog if you don’t have one and post the article there. You can register with Yahoo Groups and post your articles there as well. Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure. Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it. You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot. Use any social media to build awareness around your article. Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.

By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.

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Search Engine Marketing is one of the most popular website marketing strategies. Search Engine Marketing or Optimization is the success mantra behind success of several internet based business websites.

There are around several hundred websites which are devoted to SEO Marketing, but the ultimate question is “What is the best Search Marketing SEO Strategy?” This question intrigues every single business owner.

What are the various types of Marketing Channels and how do they differ from Search Engine Marketing ?

You will spot several marketing mediums which can promote your business online, offline, or a combination of both online and offline channels. However, if your business clients/sales are internet based, then you must seriously consider SEO marketing of your website.

On the other hand, if your business is based offline, then you will have to concentrate on offline marketing techniques.

Some of the well known marketing techniques are as follow:-

1. Marketing Offline – You can take example of a food restaurant where business owners will consider promoting their business through various offline marketing channels. Here restaurant owners will target newspapers, hoardings, popular radio channels, and television to promote their food restaurant within a specific geo location.

2. Marketing Online & Offline – There are some particular businesses/firms where you will spot almost equal percentage of customers visiting online (internet) as well as offline. For example, a travel company could be receiving bookings directly through website and manually by travelers who visit their office.

Search Engine Marketing can greatly enhance your overall ROI since it specifically concentrates on those users who are already interested in your business services. These users throng various search engines to locate their services and if your website is ranking on top of search engines, then it will help to improve your sales and ROI. Hiring an SEO service company will help these businesses to establish their presence on search engines.

3. SEO Internet Marketing – There are some businesses which are purely internet based. In these types of businesses, the chances of getting an online visitor are several times higher as compared to other marketing medium. These internet based businesses specifically focus on Search engine marketing. These businesses are well versed with the benefits of the SEO marketing and hire SEO companies to promote their business services/products.

If you are planning to promote your business on search engines, then you should get in touch with an SEO specialist firm which will help you improve ROI and traffic for your business website.

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SEO Optimization is a popular internet marketing technique. SEO Marketing or SEO Optimization is a popular internet marketing technique. SEO Marketing or Optimization is the success secret behind several successful internet/online ventures.

You will spot several hundred websites which are devoted to SEO Marketing, but the real question is “What is the Best and Affordable Search Marketing SEO Strategy?” This question intrigues every single business owner.

Different types of Marketing Channels available:-

There are probably several techniques using which you can effectively promote your business online, offline, or you can use a combination of both online and offline marketing channels. However, if your business clients access your services through your business website, then you must genuinely consider SEO promotion for your website.

Some of the established marketing strategies are as given follow:-

1. Marketing Offline – Take for example if you are an owner of a food joint/restaurant then you will consider promoting your restaurant using various marketing channels available offline. Here you can target newspapers, hoardings, popular radio channels, and television.

2. Online & Offline Marketing – In some businesses you will find equal proportion of customers who visit your business online as well as offline. You can take an example of a travel company website which receives booking request online as well as offline.

Therefore these companies will consider promoting their websites using both offline as well as online marketing channels.

3. SEO Marketing – Some businesses are purely internet based for example web hosting companies, job sites, Ebay etc. In these businesses there is more probability of getting an online customer as compared to any other source. These businesses can avail full benefits of SEO marketing. If their business services/products are accessible by users while searching on Google, Yahoo, AOL, and MSN, then it is highly likely that users will contact them to enquire about their services. In several internet based websites you can actually purchase the product online without leaving your room.

If you intend to promote your business website on search engines, then you should avail services from an affordable and economical seo company India. It will give you double benefits as compared to hiring a full time SEO Manager or hiring a dedicated team of SEO professionals.

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