The Link Wheel Workbook

SearchRankPros (Search Rank Professionals), a Unique Search Engine Optmization Company improve search engine keyword ranking using latest techniques & methods – UK, USA. Canada & Australia. Search Rank Professionals offers custom search engine optimization services like Directory Submission Service, Article Submission Service, Social Bookmarking Submission and Content Writing. Search Rank Pros is a SEO Company that already has a customer base in excess of 1000+ clients. We also offer SERM (Search Engine Reputation Management) and OBM (Online Brand Marketing) Services Exclusively for small Businesses and Corporates.
More Hits = Targeted Traffic = More Leads = More Sales

With the recent advent of major search engines switching to precise algorithms and advanced search techniques, webmasters have found it extremely useful when search engine optimization company like Search Rank Pros. offer customized search engine optimization services. When asked about customized services on offer, Search Rank Prosfessionals. CEO Krunal Chauhan said, “SearchRankPros has been created to satisfy the market demand for individual search engine services like press release writing, content creation, extensive link building and other similar services”.
In addition to services that are specifically designed for professional webmasters, Search Rank Pros. also plans to cater to search engine optimizers that are looking to increase their web traffic visibility. Search Rank Pros. also offers additional services like site monitoring, and search engine optimization related reports like search engine friendly site design and keyword density analysis. Krunal Chauhan had this to say about the additional services that SearchRankPros offers, “Most search engine optimization firms today are capable of offering SEO services. However what differentiates us from other search engine optimization firms is the capability to offer after optimization-related services like traffic tracking, and also pre optimization reporting like link analysis and keyword density checks. SearchRankPros is the definitive site for anyone who has anything to do with SEO.”

In addition to all the services mentioned, SearchRankPros boasts a 24×7 support system that is offered through multiple media channels like telephone, chat and email. On SearchRankPros’s successful track record and efficient customer services, Krunal Chauhan added “The basis of any successful search engine optimization company today; is to offer customized services and excellent sales and after sales support. Search Rank Professionals has always emphasised the importance of our customers and that is why we offer 24×7 support and a money back guarantee if our services are not up to client expectations.”

Below is a list of the major services offered by SearchRankPros (Search Rank Professionals)

Directory Submission Services
Article Submission Services
Social Bookmarking Services
Search Engine Submission Services
Guaranteed Google Indexing
SEO reports like site optimization reports etc
Creative content writing for SEO
Complete Link Building
Rank Tracking (Coming Soon)
On Page Optimization (Coming Soon)
Link Building Services (One Way/Two Way)
More Hits = Targeted Traffic = More Leads = More Sales
To view a complete list of services this search engine optimization company provides visit the website http://www.SearchRankPros.Org

Search Rank Pros. has been in existence for over 4 years and has an existing customer base of over 1000 customers (Landmark Education being just one of its major clients) and has optimised more then 400 websites.

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The business owners are ever ready for more avenues to get in touch to their customers. The online media has served companies get straight to the prospect’s home and consequently a lot of business sectors are starting on to online marketing. Still if you want traffic eagerly you will need service of stuff like SE friendly content and SEO.

Most search engines accept unique screening processes by which they rank the various web pages for search terms. One of the essentail component is the subject matter on the web site, if your site has noteworthy and original SEO content there are higher chances that the site will draw greater readers. As A Matter Of Fact for each bit of marketing content that you would place any where on line you must be certain that the article has good quality SE friendly content. Including all there details you’ll be competent to develop competent material to assist your website place high.

The different SEO content articles that you put on the web pages are not just for information uses but even facilitate search engine optimization. While you are presenting the articles you are also effectively doing link building for ther website. Once you have completed the articles you should aslo regard submitting press releases.

While posting SEO articles or writing search engine friendly content be certain that you can push ahead the search terms and apply them in key positions. Ensure that the important words you apply are bold, also make an attempt to consider that you use search terms in header tags, alt tags and icon tags as well. Even the practice of search terms in the link will also make the operation a lot more effective and will aid you get competent ranking for the key words you need.

The successful completion of a specific internet advertising plan will also reckon on the form of search engine friendly articles that you’ve made. While good search engine friendly content that should be of a lot of meaning to the visitors and the search engines can attain your campaign a hit, poor SEO articles will spell the doom’s day. Therefore relish the glory by implementing the appropriate concepts aptly!

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Absolute Link: a link that displays the full path of a website URL that is linked to.
Adsense: Google’s contextual advertising network.
Adwords: Google’s advertisement and link auction network.
Alt Attribute: the description text that is associated with an image.
Analytics: the statistics and metrics used to measure and analyze a website performance.
Anchor Text: the text that is clicked on to activate and follow a hyperlink to another web page.
Backlink: a link to a website.
Black Hat: a term used to describe any SEO techniques utilized to manipulate the search engines.
Blog: short for web log, a blog is a website that is typically used as a publicly accessible personal journal for an individual.
Click Through Rate (CTR): the number of clicks on a link, as a percentage of the number of views of the link.  (( # of clicks / # of views ) x 100)
Cloaking: a black-hat SEO technique that manipulates search engines by displaying specific content served up to the search engine spider that is different then what the normal surfer sees.
Conversion Rate: metric to evaluate the effectiveness of a conversion effort – the number of visitors who took the desired action divided by the total number of visitors in a given time period.
Cost Per Click (CPC): the amount an advertiser pays an ad host each time a visitor clicks on the advertiser’s link. (see Pay Per Click)
Cost Per Thousand (CPM): the cost per thousand people viewing an ad or listing.
Crawl: the action of search engines traversing through the Internet while updating their database of websites.
Delisting: the removal of a web page from a search engine’s results.
Description Meta Tag: a meta tag describing the content of the web page.
Directory: a search site whose index is compiled by human editors.
Domain Name Server (DNS): a computer that translates human-friendly URLs (words) into computer-friendly IP addresses.
External Link: a link from another website that links to yours.
Google: the most used search engine in the world today, also known as the Big G.
HTML: Hypertext Markup Language is the set of markup symbols inserted into a file intended for display on a World Wide Web browser page.
Index: a search engine’s database, consisting of all the web pages it has crawled and recorded.
Internal Link: a link that exists and links to other web pages within your website.
Keyword: the word(s) or phrase(s) a person types into a search box.
Keyword Density: a formula to determine the frequency a keyword is displayed on a web page. The formula is the total number of words in al keyword mentions divided by the total number of words on a page. Keywords should fall between 2 and 8 % density. (see keyword stuffing)
Keyword Meta Tag: a meta tag listing the main keywords and keyphrases that are contained on that web page.
Keyword Stuffing: a blackhat technique to manipulate search engines by overly displaying a keyword or keyphrase, unnecessarily.
Landing Page: the destination page a visitor arrives when clicking on a link.
Link Bait: a technique to acquire external links generated by creating a useful piece of content material that is worthy of linking back to your site.
Link Spamming: a black hat technique used to generate and acquire bogus external links to manipulate search engine rankings.
Long Tail: a term given for a group of keywords that is more targeted (example: dogs vs. brown male shih tzus)
M?Meta Tag: are html elements used to provide structured metadata about a web page.
One Way Link: an external link that does not require your website to link back to that site.
Outbound Link: a link from your website to an external website.
On-Page: relates to SEO factors that are internal to a web-page’s source code.
Off-Page: relates to SEO factors that are external to a web-page’s source code.
Organic Traffic: traffic generated as a result of being indexed within a search engine (vs. paid traffic).
PageRank: Google’s indicator of a particular page’s value.
Paid Traffic: traffic generated as a result of using paid advertisements (vs. organic traffic).
Pay Per Click (PPC): the amount an advertiser pays an ad host each time a visitor clicks on the advertiser’s link. (see Cost Per Click)
Rank: the position of a web page within a search engine.
Reciprocal Link: a link from a website that links back to your site, in exchange for linking to that website.
Robots File: A text file placed in a site’s root directory that instructs search engine spiders to ignore certain pages or directories. Some spiders respect these instructions, others disregard them.
Sandbox: a theory that refers to a time probationary period that a website must go through.
Search Engine: A site or software that allows Internet users to search a database of web pages, documents and other information on the web. The most popular search engines are Google, Yahoo, and Bing.
SEO: Search Engine Optimization – the planning and adjusting of the content of a web page in order to improve its position in natural, organic search results, including modifications to code and displayed content.
SEM: Search Engine Marketing – any marketing activity involving a search site, including advertising on search result pages, paying for placement.
SERP: Search Engine Result Page, the page that display the results of a search.
Sitemap: a file created in XML format that helps search engine spiders distinguish the structure of your website and instructs them how often to crawl certain pages on your website (not to be confused with an HTML sitemap).
SMO: Social Media Optimization
Spider: a piece of code (packet) that is sent out from a search engine to crawl the web to build and edit its search engine database.
URI: uniform resource indicator – refers to a link that is one deeper than the website’s home/index page. (example: http://www.seomomo.com/seo.html)
URL: universal resource locator – a general term referring to a website link.
White Hat: a term used to describe SEO techniques that adheres to proper and acceptable on-page and off-page optimization.

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Search engine optimization is a lot easier than you think. Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic.

Below are five tips for optimizing and submitting your site to the search engines:

1. Know your market.

This step is absolutely crucial. You need to know exactly who you are marketing your business to. If you don’t, you can’t drive targeted traffic to your site.

The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you’ll optimize your site for that market.

2. Target the right keywords.

Target the wrong keywords and no one will find you. That’s why it is really useless to use marketing tools like doorway pages.

The first thing you need to do is understand what your visitors are searching for.

The keyword terms you may want to optimize for, and what your potential customers are actually searching for, can be different.

Tools like Good Keywords, http://www.goodkeywords.com, can help you find out what others are searching for. The more times that a keyword or keyword term is searched for the better. To determine if you have a lucrative term, do a search in the search engines for the term. Make sure that you search for the exact term.

The more times a term is searched for, and the fewer the sites in the search engines, the more lucrative the term.

3. Learn search engine optimization.

When I first started marketing online, I read all of the guru stuff about buying banners, advertising, etc. The problem was that I just starting out. I was trying to make money, not give away everything that I had.

After becoming a search engine optimization marketer, I felt betrayed. Most of these people didn’t talk about search engine optimization because they didn’t do it. They simply took offline marketing techniques and adapted them to the internet.

Search engine optimization is one of those rare marketing techniques that has no corresponding offline marketing technique.

It’s an online technique. Period. If you want to be successful at it, then you need to learn how to do it. It’s not that hard.

One tool that can help you is Web CEO, http://www.webceo.com. This free software works for both PC and Mac. It includes all of the tools you need to optimize your site, and it’s free. It even includes step by step documentation to teach you search engine optimization: what works, what you need to know, and steps you can take to improve your rankings.

Read the documentation for this software, and you’ll know the most important things you need to know about optimizing your site for the search engines.

4. Optimize your site for the search engines.

Once you’ve learned the basics of search engine optimization, then it’s time to optimize your site for the search engines.

Start by selecting your keywords. You can use the Good Keywords software to help you.

You should optimize for no more than three keyword terms per page.

Once you have your keywords, plug your site into Web CEO. Remember, you are optimizing pages, not your site.

Analyze your site and see what changes you need to make. Once you’ve done that, you can edit and reload or upload your site to the internet.

5. Submit your site to the search engines.

There’s some disagreement on whether or not you should submit your site to the search engines, or whether you should just wait for the search engine spiders to find you.

I stand in the camp that says submit. The reason is that these search engines don’t always update the way they should, and although they claim that they will find your site, they may not.

I know this because I had one site that had never been found by MSN eventhough it was linked to all of my other sites and all of my other sites were fully included in MSN.

There are only five places that I recommend you submit, and you should do this manually. Although Web CEO has a submission tool, it’s better to submit your site manually.

Below is my list of where to submit your site:

Google – http://www.google.com/addurl/?continue=/addurl
MSN/Inktomi – http://submitit.bcentral.com/msnsubmit.htm (Includes Inktomi)
MSN – http://beta.search.msn.com/docs/submit.aspx
Yahoo – http://search.yahoo.com/info/submit.html
Alexa – http://pages.alexa.com/help/webmasters/index.html
Exactseek – http://www.exactseek.com/add.html

These sites cover most of the internet. Before you submit, there are a few things you should know:

1. Alexa is part of Google search. You will get better results submitting here first. This site also allows you to include a thumbnail of your site. You will also get indexed faster.

2. Read the information on each site for getting included. The best way to learn how to market in any search engine is to read the information offered by the site. You’ll pick up valuable free tips directly from the source.

3. Once you’ve submitted your site, forget about it. Concentrate on building quality content and links to your site.

Once you’ve built a site of around 100 pages, start another one on a topic you are passionate about. Continue adding content to the site or sites you’ve already built. Keep repeating this process, and you’ll achieve success in the search engines: targeted traffic, more sales, and a reputation for providing quality content.

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Search Engine Optimization (SEO) is the process of designing and indexing a website for getting the highest possible rankings in all the major search engines for selected keywords or key phrases. All webmasters want to gain good rankings of the website in major search engines such as Google, yahoo and MSN.

A good optimized website can receive the expected visitors, if it is visible on the internet. The design of the website should be appealing and user friendly manner. For getting good ranking in search engines, there are some best SEO techniques giving here. There are some SEO services provided by many professionals but some websites’ owner cannot afford. So these tips may be helpful to you for getting high ranking and sound knowledge about optimization of your websites.

First step of optimization of the site is Meta tags. Meta tags describe the page information to the search engine spiders. It includes title tags, keywords, description, key phrases, and header tags. Title tags are made of main keywords and focus the main features of the site. Description is the summary of the webpage. H tags are describes as h1, h2 and h3 for main title, sub title and important part of the content. Alt tags are used for images of the page.

Content also plays a major role in the websites. There should be fresh and quality content of the page. Your content should be keywords rich but there should be no more keywords density in the webpage.

Link building is an additional process of optimizing the site with the help of getting back links to your site. The internal links will be helpful for your indexed pages in search engines. Reciprocal or two way link building are very effective for the site. Pick the right keywords for targeting which will be helpful for high ranking. Make sure targeted keywords should be in the title of the page.

Navigational links and JavaScript should be at the bottom or the right side of the page. The reason is that search engine read a website from left to right and top to bottom as an English character “E”. If you use the best SEO techniques, then your website will reach a higher level of excellence by crossing all the barriers. The website promoting is not more difficult task but a hard work is very much necessary. It even depends on the originality of the information posted by you and the resources considered by you.

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Let me begin by saying that if paid advertising is your primary form of Internet promotion this article is probably not for you. However if you are looking at ways of creating long-term Internet success developing backlinks to your website will be important to you.

I find it interesting that the World Wide Web has not changed that much even though Internet marketing has. The Web itself is composed of links all pointing to each other.

If you grasp this concept you can quickly understand why the more backlinks you have pointing to your website from a multitude of different sources the more potential traffic it you can bring to you.

Not only that but the traffic will continue to be there over a long period of time as long as the backlink remain. This means you must spend the majority of your time creating quality back links and all of your marketing efforts.

In the early days of Internet marketing reciprocal linking was very popular. Trading links with other sites was a way to create backlinks to your site.

This strategy is not as popular today because link directories are pretty much discarded by the major search engines. Not only that but you want to spend as much of your time creating one way backlinks to your site and not away from your site.

So how do you go about creating one way backlinks? Here are 3 easy ways that are working very well today and should be incorporated into your linking strategy.

1. Write and submit articles to the top article directories. In each article you can include a link pointing back to your website and your resource box.

For additional keyword relevance try hyperlinking your primary keyword phrase to your site as well. As you begin to develop backlinks to your homepage begin deep linking to sub pages within your site from your article resource boxes too.

2. Write blog articles and submit them to the top social directories. Search engines love fresh content and your blog articles will be spidered quickly if you submit them to the top social directories. We are talking about sites such as Digg, Stumbleupon, Propeller, Technorati, and more.

Each article submission creates a backlink to your blog or specific blog article. If you do not have a blog you are missing out on easy traffic and long term quality backlinks.

3. Utilize social networking to create links pointing back to any web page you have. For example when you create a new web page announce it as an update on your Twitter account.

When you Tweet your followers this way you are creating back links to any webpage or blog post you make. Again the search engines will find these, as well as your readers, giving you more potential traffic.

Other popular social networks to join and create a profile with your website address in include Facebook, My Space, eEntrepreneur, and many others.

I feel that the most important thing you can do to create a long-term Internet presence is concentrate on backlinks regardless of how the Internet changes in the future. These three ways right now are excellent to create backlinks to your website and blog!

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Creating Utah SEO friendly content is by no means an easy task, nor a short term one. The “maintenance” is very important and insures that your search engine rankings are at least kept, if not improved.

Since optimized content can be of great help when it comes to blog and community growth, relevant organic traffic, bounce rate improvement, awareness and much more, you can imagine that these kinds of services don’t come cheap. But, don’t worry, with practice, you’ll find out that it’s not that hard to transform your articles into pretty decent Utah SEO friendly web content.

Effective Optimization Techniques

The first and most important thing you need to consider is your readers / future readers. Try approaching from your readers’ perspective. Is your content something of interest? If so, is it presented in an easily readable form?

Targeting Simple Keywords

The next step is to select the appropriate keywords to target in the optimization process. When it comes to keywords, the best thing to do is think natural. The more natural and simplistic way to express a “need”, the more chances that keyword will be one with a high level of searches.

Look at the little comic strip above and consider this. A publisher writes a review of the “Dark Knight Movie”. Users that want to see that movie will most likely do a search for a review. Which of the following keyword phrases do you think will perform best in searches?

Review of the Dark Knight movie; Dark Knight movie review; Dark Knight review.

If we take a look at the results suggested by Google’s Keyword Tool, we’ll find the following statistics based on approximate average search volume:

Dark Knight review – 14.800 searches; The Dark Knight review (variation) – 8100 searches; Dark Knight movie review – 880 searches; Review of the Dark Knight movie – irrelevant or very few searches.

So, you see how simplifying the targeted search query is more likely to put you in the spotlight for a higher amount of organic traffic. Repeat the process until you come up with a list of related keywords, to help support the main keyword throughout the post and to avoid unnecessary repetitions and stuffing.

Using the Selected Keywords

Now that you have a primary phrase to optimize for and a few support phrases, make sure to spread them seamlessly throughout the article. When it feels natural to do so, use bold text or italic (emphasis), but don’t simply bold out entire blocks. That will only hurt your optimization level.

Start from the beginning by using your main phrase in the first sentence or paragraph. Depending on the length of your post, you can try repeating a few times, as long as it does not sound bad for a reader. Repetitions can drive away your visitors and search engines both, as their spiders are “trained” to think and read based on a human model.

Use your main phrase in subtitles and, obviously, in the post title too. Add it to the post’s Meta tags, along with the support keywords. I’ve explained before how you can fine tune your blog to turn your post’s title into a Utah SEO title.

If possible, try adding pictures (relevant for your readers) and use your keywords as ALT text for those images. Sure a search engine spider will not see the actual image, but image oriented spiders like Google’s Image Search will definitely be on the lookout for that alternate text.

Conclusions

Utah SEO friendly content is the best investment you can when it comes to your blog’s search engine promotion. It generates natural results with real people reading your posts, based on their needs. And when that happens, the path to conversion is at least half way taken.

Regardless to what some people think, there’s nothing wrong with helping out good content find its way to interested search engine users, as long as you don’t go overboard and turn into search engine spam. The line is thin.

Blogsessive. “Blog SEO Tips: SEO-Friendly Content is the Key.” 18 Nov. 2009 [http://blogsessive.com/blogging-tips/seo-friendly-content/].

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Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block – do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are naïve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.

In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.

The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs’ (search engine result pages), even if you have not done much of an optimization (for example, xe.com’s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ‘votes’ in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Summing up – the aging factor

In Bengali, my mother tongue, there is a saying, which when roughly translated, means ‘seasoned paddy-grains make more rice’. In SEO parlance, nothing beats if you are at it for years. Search engines love the aging factor. Create good content. Allow it to settle. Revisit it to update occasionally. Repeat the cycle.

In other words, search engine optimization is all about letting it known that your website is a treasure-hub of great relevant content that only gets better as time passes.

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One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. If ranking on top of the search engine results pages (SERPs) is crucial for you, then it is important you understand the basics of creating a search engine friendly website.

Below it is explained in detail as to how a search engine works.

Crawling
Firstly, search engines crawl the web to gather information and build their database. This is done by an automated software called a search engine crawler or spider or a bot. These spiders crawl through a site and look at the content (mainly text) to know what the site is about and then start collecting, parsing and storing the data so that it can be easily be retrieved from its database.

However, since there are over billion pages on the web, it is practically impossible for a spider to revisit a site on a daily basis only to see if a new page has been added or an existing page has gone through any modification. Many times the spider may not visit your website for a month or more also, therefore, the true impact of SEO efforts cannot be known immediately.

It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, javascript, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the SEO point of view as these will not be crawled and indexed for further processing.

Search Engine Indexing
Once a page is crawled, the next step involves indexing the content. This process entails finding those words that can best describe the webpage content and then assigning the webpage to specific keywords. The indexed page is then stored in the huge database for retrieval later. At times, the search engine may not be able to correctly identify the meaning of the page and in such a case optimization of the page can help it classify it rightly and achieve a better ranking for you.

Processing
This is done when a user enters a search query – in simple terms, the search engine analyses the information it has indexed in relation to the search request. Since there will be millions of pages containing the same search term, the search engine calculates the relevance of each page in its database to the search query.

The relevancy of a page is calculated based on various algorithms. These algorithms assign different weights for general aspects like Meta Tags, Keyword Density, and Links. However, one basic truth that you need to know is that all major search engines regularly change their algorithms and if you want to continue to appear on the top of the search results, you need to keep your pages up to date. Also, it would be a wise decision to think about SEO to rank on the top and also gain an edge over your competitors.

Retrieving
This is the last step in the process where the search engine retrieves the results, that is, it throws up all the relevant results before the user. The uses can see a vast pool of information related to their search query.

There may be questions regarding how differently each search engine functions. However, one basic thing that you need to know is that there are differences in the manner various search engines function but at the end of the day they all perform three fundamental tasks:

* Searching the Internet based on the search query entered by the user.
* Maintaining an index of all the information that gather from various pages.
* Permit users to search for words available in that index.

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Keyword Density means the number of times a keyword exists in a webpage compared to the total number of words in that webpage. From the SEO perspective, keyword density determines whether a webpage is related to a particular keyword or not.

Once you have conducted a proper keyword research and narrowed down your keyword list to those keywords that have strong relevance to your website, high search volume, and relatively less competition, the next step would be to find out what would be the best keyword density before placing text on your webpage.

The concept of an ideal keyword density is debatable and has led to an extensive discussion among SEO experts and webmasters on what the recommended density should be to achieve a good search engine ranking. There is no fixed keyword density percentage that needs to be maintained for a webpage; however, you must make sure that your website keyword density is neither too low (which will not bring in optimal gain) nor too high (which will be considered as spamming and can lead to you site getting penalized).

Maintaining an ideal keyword density will help search engines to use the information to understand a website’s theme and decide which keywords the site is related to. It will also help you get a higher search engine ranking. However, when trying to achieve this, it is important to avoid overloading your webpage with too many of these keywords because search engines consider this practice as keyword stuffing and this can lead to your site getting banned.

Finding Out The Best Keyword Density
There are several tools available online that help SEO’s and webmasters attain an ideal keyword density for a set of keywords. All you have to do is enter your URL in them and these tools will analyze the webpage and check the density of your keywords and keyword phrases contained in your text. Usually these tools indicate the number of times a keyword appears in the content on your webpage and also the percentage.

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